On the 50th anniversary of what started as a small, local service centre, Tire Discounter Group celebrates how far they’ve come, and the core values that they’ve maintained throughout their history. Known for decades by Orangeville residents as Fred’s Tire, the more recently named Tire Discounter Group – now managed by Fred’s son Frank – has made a national reputation for itself as a leader in the tire retail industry.

The video production for this project began by picking up the pieces of a previously incomplete attempt by another provider. Our team made creative use of whatever existing assets that we could work with, and built the project from there to finish with an inspirational pick-me-up designed to boost the morale of a great team of staff.