Promoting the upscale Body Bar Hair Salon required a reality style shooting and cutting technique that emphasized the fun and high energy of the business in its daily operation. Finding the right piece of music was critical (as it always is) to combine class, elegance and style all in one mood. Even the words of the song are a perfect match.
None of the shots in this piece were staged, except for the interview sound bites. We worked like invisible bugs on the wall to catch moments in real life as they happened.